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MARKETING
I approach marketing as an extension of the brand, combining strategy, storytelling, and strong visual direction to create campaigns that connect with the right audience. From concept development and content creation to photoshoots, social media, and launch execution, I build cohesive experiences across every touchpoint.
WALMART & TROPIC COLLECTION
For the Tropic Collection launch, I developed the creative direction and social media strategy, establishing a vibrant, adventurous tone that captured the energy of the collection. I coordinated and art-directed the photoshoots, shaping everything from location and styling to shot direction and final imagery to create a cohesive social campaign.
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