Brooke Tyler

U.S. Divers/CLUB SUNNY

• Lead creative direction and brand strategy across U.S. Divers, Club Sunny, and retail-specific product programs.

• Develop logos, brand identities, and comprehensive brand guidelines, establishing visual systems including typography, color palettes, graphic elements, imagery, and brand standards.

• Lead packaging and product development from concept through production, including structural packaging, graphics, color direction, merchandising, and retail displays.

• Direct creative development for new products and collections, including naming, positioning, product graphics, feature communication, and launch creative.

• Manage creative across packaging, e-commerce, web, social, photography, 3D rendering, campaigns, and retail marketing to maintain a cohesive brand presence across consumer touchpoints.

• Collaborate directly with executive leadership, factories, vendors, photographers, and retail partners to move products and creative from concept through sampling, approvals, manufacturing, and launch.

• Oversee production artwork, factory revisions, print specifications, regulatory content, and retailer requirements for final packaging and retail execution.

Best Bet Designs

• Provide freelance branding, graphic design, illustration, photography, packaging, and creative services for small businesses and independent clients.

• Lead projects from initial concept and client presentation through design development, revisions, production, and final delivery.

• Developed full brand and visual systems for small businesses, including identity, marketing materials, packaging, and environmental applications.

• Created, illustrated, and independently published a custom children's book.

• Founded and operated an online art business, managing product development, e-commerce, marketing, fulfillment, and customer experience.

Utah Tech University

• Designed and produced large-scale environmental graphics, signage, murals, and 200+ vinyl installations across the university campus.

• Supported the university-wide transition from Dixie State University to Utah Tech University, applying new brand standards across signage, identity systems, letterheads, athletics, colleges, and campus communications.

• Managed signage requests from concept through production, vendor coordination, installation, and replacement.

• Gained extensive hands-on experience with large-format printing, vinyl production, finishing, and installation.

TEAM MONEY GOOD

• Developed and maintained the organization's brand identity and creative guidelines across digital, social, apparel, and event applications.

• Led and coordinated a creative team of photographers, videographers, designers, and athletes to produce cohesive branded content.

• Designed marketing campaigns, social media content, infographics, apparel, event materials, and website assets.

• Helped establish creative processes and budgets supporting athlete marketing and brand initiatives.

DP Cheesesteaks

• Developed branded social media content, advertisements, promotional graphics, and print materials supporting restaurant marketing and limited-time product launches.

• Managed day-to-day social media creative while maintaining a consistent visual identity across customer-facing communications.